Open Core Summit

These days, marketing to developers around the mantra of “developers are king and queens” is all the rage. At ActiveState, developers have always been the primary target market (not CIOs) and open source has been core to every product ActiveState has built. The concept of PQLs is a new term but getting end-user developers to use the product, fall in love with it, and then sell to higher ups has been ActiveState’s GTM for over 20 years. And now with the shift to SaaS, there’s more data around end-users and product usage than ever before that companies can leverage. In this talk, Bart Copeland, CEO of ActiveState will discuss ActiveState’s journey from giving away the farm to enterprise monetization to SaaS (still freemium!) with the ActiveState Platform that is reinventing build engineering with Open Source Language Automation. With a history that started 20 years ago, Bart will also discuss how ActiveState has stayed relevant in the changing landscape of developer trends from Perl in the 90s to cloud/micro services with Java, and machine learning with Python, and more.