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Friday, September 20 • 2:00pm - 2:40pm
Room 1 - Putting the Product in Product-Led GTM: A Commercial Open-Source Product Deep Dive - Vivek Saraswat, Mayfield Fund

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Hashicorp, Elastic, Docker — All companies that used product-led GTM via open-source as a way to drive bottoms-up adoption and grow the commercial business. But there is a lot of nuance that goes into tuning this engine to work at scale. Join Vivek Saraswat, former enterprise product leader (Docker, VMware, AWS) and current investor at Mayfield (the firm that led the series A in Hashicorp, Influx, Portworx, Rancher, among others) as he provides actionable insights on:

Evaluating which features actually drive enterprise adoption
Optimizing product architecture to reduce upsell friction
Structuring open-source and enterprise product teams for success
Speakers
VS

Vivek Saraswat

Venture Investor, Mayfield Fund
Vivek is an early-stage venture capital investor at Mayfield and experienced product leader in next-generation enterprise application and infrastructure technologies. He brings deep commercial and open-source product management experience from companies such as Docker, VMware and... Read More →

Friday September 20, 2019 2:00pm - 2:40pm PDT
Breakout Room 1
  Product Development