Open Core Summit

The customer journey for open-core software is long and complex, and it often begins with developers. While it’s important to maximize traditional conversion paths such as websites and other marketing materials, open-core software requires us to look across a wider mix of interfaces and experiences. Whether you’re evolving your open-source products, commercial products, or both, it’s imperative to understand how to apply limited design resources to the touchpoints that yield the highest value for your company and your users.

See how the open-core software customer journey differs from that of commercial software. Learn about where to focus design effort to maximize conversion, and how to optimize the developer experience that is so critical to our success. Take away a set of user experience design principles you can apply to your own products and processes.